Rich Cancro


Rich Cancro is the Founder and Chief Executive Officer of AdvisorEngine. Rich is the driving force behind AdvisorEngine—setting the strategic and product vision and overseeing the company’s operations. Rich has more than 25 years of experience creating innovative wealth management solutions, reinventing technology platforms, and driving financial growth.

Prior to founding AdvisorEngine, Rich served as a Managing Director at Bank of America/Merrill Lynch where he was Head of the RIA custody business and responsible for developing their Global Wealth and Investment Management financial planning and reporting tools. Prior to that, Rich created industry-leading solutions for J.P. Morgan/Bear Stearns and DLJdirect. Rich holds a Bachelor of Arts from Gettysburg College.